Meet the Experts

Giles is responsible for the data and technology products that deliver messages and experience to Wells Fargo’s 70 million customers across Digital, Branch, Email and Telephony Channels. On a mission to make each interaction more personal by leveraging data.

He has run a number of groundbreaking programs whilst holding roles at RBS NatWest, T Mobile and Barclays both in the UK and United States. His ‘Superstar DJ’s program’ at RBS NatWest gained worldwide coverage displaying how data driven optimization of digital experiences could be delivered in a whole company collaboration. This typifies his long held belief that great things can happen when putting together three factors. Data, Technology and a Federated use model.

Giles lives in Seattle, WA

Heidi Bullock is an experienced marketing executive who has built a 20+ year career working at both global enterprise technology companies and start-ups. Most recently, she was the CMO of Engagio, where she was responsible for the go-to-market strategy, product marketing, internal sales, corporate communications, and ABM initiatives. Before Engagio, Heidi was the Group Vice President of Global Marketing at Marketo. Heidi has contributed to key thought leadership guides, including the Clear and Complete Guide to ABM Analytics and the Definitive Guide to Account-Based Marketing, Lead Generation, Content, Mobile Marketing, and Engaging Email. Heidi is a frequent speaker and guest lecturer for B2B marketing.

DeSheila Spann is a marketing strategist, certified professional coach, author, and serial entrepreneur. Her breakthrough marketing and branding techniques change how we look at people, places, and things – for the better. DeShelia’s innovative approach to solving complex marketing challenges has delivered powerful results for her clients and garnered respect from her peers.

DeShelia has a firm understanding of technology, marketing, consumer behavior, and stellar branding knowledge in developing a company — and people. She has worked in many industries, including technology management, consumer goods, life sciences, higher education, media, and nonprofits. She has over 15 years of experience in delivering integrated marketing, brand management, public relations, communication messaging, and social media strategies.

As a speaker, DeShelia’s appeared at many industry events and university seminars, including The Social Shakeup and Oracle Modern Marketing Experience. She’s also appeared as a panelist or moderator for workshops and roundtable events. Often sought after marketing insights and thoughts on changing trends, DeShelia’s appeared on BrightTALK, CRN TV, and various webinars. In her coaching practice, she helps tech pros, executives, rising leaders, and entrepreneurs channel their creative power to reach their full potential. Leveraging her years in the tech industry, experience as a serial entrepreneur, and her comprehensive training from the Institute for Professional Excellence in Coaching (iPEC).

When she’s not working with clients, DeShelia volunteers her time within her local community. She’s an active member of the Raleigh Alumnae Chapter of Delta Sigma Theta Sorority, Inc., a board member for StepUp Ministry, and an active member of the Junior League of Raleigh, serving as an incoming At-Large Director on the board.

She currently lives in Raleigh, NC, with her very active rescue dog Sasha and is working on her first book.

Dr. Mansur Khamitov (PhD, MBA) is an Assistant Professor of Marketing at the Kelley School of Business, Indiana University. He obtained his Ph.D. from the Ivey Business School, University of Western Ontario (Canada).

Mansur’s research has been published in the leading marketing (Journal of Consumer Research, Journal of Marketing, Journal of Consumer Psychology, Journal of the Academy of Marketing Science), psychology (Journal of Experimental Social Psychology, Cognition) and popular press (Harvard Business Review) outlets. Mansur has been recognized as a 2020-21 Research in Practice Award Co-Winner and 2017-18 Rising Star by the American Marketing Association’s Consumer Behavior Special Interest Group as well as a 2017 Highly Commended Doctoral Research Award recipient by Emerald/EFMD.

Prior to starting his Ph.D., he spent several years working in fast-moving consumer goods and the pharmaceutical industry. His industry experience is mostly in branding and marketing management, including work as a senior product manager at Polpharma and a brand manager at Procter & Gamble, where he managed such brands as Oral-B, Blend-A-Med (Crest), Camay, and Safeguard.

Mansur’s research and opinion pieces have been quoted or featured by Forbes, The Economist, Harvard Business Review, Washington Post, CNA, Medium, TODAY, Herald-Tribune, The Business Times, and American Marketing Association among others. He also currently serves as an Editorial Review Board (ERB) Member for the Journal of Consumer Psychology and an Advisory Board Member for Simpler Media Group, Inc. CMSWire and the DX Summit conference.

• What expertise does Margie Agin have to talk to this topic? Margie’s sweet spot is at the intersection of content marketing, product marketing, and demand generation, particularly for B2B technology companies with complex products. As chief strategist at Centerboard Marketing, she works with marketing leaders to create a strategic narrative and communicate it effectively. She develops messaging frameworks that outline a company’s differentiators and positioning, as well as stories and proof points to back those up. Based on that fundamental infrastructure, she crafts customer-facing content – presentations, website copy, marketing campaign materials, sales tools, and more – that accelerate the buying journey. Margie founded Centerboard Marketing in 2012 after 15 years as an in-house marketing leader for Blackboard and Cisco. Her marketing career began as a market researcher for a consulting firm that helped tech companies evaluate new markets and acquisition targets. In her session, she’ll share techniques and playbooks she’s developed to help her clients communicate their value and grow their business.

• What experiences has Margie Agin had in delivering highly interactive sessions? Margie is an experienced marketing instructor and workshop facilitator. As chief strategist at Centerboard Marketing, she conducts branding, writing, and storytelling workshops to help her enterprise clients create a content development center of excellence. Previously, she developed and taught a graduate-level course on content strategy and web writing in the Advanced Academic Studies graduate program at The Johns Hopkins University.

Maureen Conlon is a digital media consultant with extensive experience designing and implementing digital marketing strategy to accelerate lead generation, improve brand presence and increase conversions. She has 19 years of teaching experience in the technology and marketing space, most recently at Monmounth University where Ms. Conlon teaches digital and international marketing. Prior to her role as an Associate Director of Web Services and adjunct professor at Ocean County College, Ms. Conlon worked at a senior level for a Fortune 500 company. Ms. Conlon holds a Master of Science degree from Thomas Edison University and completed additional graduate studies in Marketing Analytics at Penn State.

Matthew Lieberman is the CMO for PwC US and Mexico. An innovative executive at the crossroads of media, technology and marketing, he combines advanced digital knowledge with traditional marketing and communications acumen. He consistently writes about the entertainment industry and has been quoted in LA Times, NY Times, SF Chronicle, Bloomberg Business Week, Wired, Huffington Post, USA Today, Hollywood Reporter, Variety, and The Wrap.

PR Expert, international speaker, teaching brands how to blend superpowers of the PR Metaverse, SEO, and social media with the latest modern-day technologies including AR/VR.

Latest offering: Modern PR Secrets.

🦚 On a mission to inspire + educate brands

✨Tap into superpowers of the Metaverse PR, SEO, Social Media, AR, VR, and tech.

👩‍🎤Founded by @lisabuyer

Course creator, coach, connector, and collaborator.

Editor and Founder of Female Disruptors a magazine and movement.

Ready to learn about the latest Digital PR trends?  Meet Lisa Buyer, founder, and CEO of The Buyer Group, a Digital PR media company, and a subject matter expert in digital public relations laced with SEO and Social Media. She is the host of the podcast Social PR Secrets based on the book Social PR Secrets 4th edition  (2018) with a foreword by Guy Kawasaki. Her most recent book Digital Detox Secrets offers tips on work/life balance in the digital world.

Lisa brings 20+ years of PR experience always staying ahead of the curve as an early adapter integrating PR, SEO and social media and how social media and PR impact our audience.

• What expertise does Azlan Raj have to talk to this topic?
  Azlan works for Merkle, part of dentsu, which started over thirty years ago as a database management agency and has since become a leading global customer experience management company with a rich heritage in data. Azlan has worked with emerging and global brands to help them leverage data to deliver personal experiences across all marketing channels. In the last twelve months, Azlan was also named in PerformanceIN’s top50 marketers list and he recently co-authored the Amazon best-selling book “Shift: Transform motion into progress in business.”

• What experiences has Azlan Raj had in delivering highly interactive sessions?
  Prior to his current role as CMO, Azlan worked directly with brands delivering innovation, experience and business strategy/transformation workshops. These workshops were always grounded with how brands can maximise their use of data and technology to deliver more contextually relevant experiences. These sessions are designed to be a blend of storytelling and practical understanding, which will aim to help attendees build upon their existing knowledge and think differently around their current challenges.

• What expertise does Jennifer Solomon-Baum have to talk to this topic? Microsoft encourages all employees to embrace a growth mindset, to support and drive a culture of collaboration. During her time at Microsoft, Jennifer has gained first-hand knowledge of what’s required to drive a growth mindset, notably, being an active role model, coaching employees to be active role models, and showing employees their care about their team and their personal growth.

• What experiences has Jennifer Solomon-Baum had in delivering highly interactive sessions? Jennifer prides herself on being a creative storyteller through hosting (& executive producer) the #download monthly show and podcast where she engages and interacts with an array of guests. As a host, she leads, guides, and draws out insight & contributors from those who join her in the discussion. ​Jennifer has a positive, can-do, infectious personality that thrives through engagement with peers.

Sabrina Rodriguez is an international digital marketing transformation leader with 10+ years’ experience building award-winning teams and Global Centers of Excellence, always with the goal of fueling business growth through scaled innovation and upskilling. Sabrina has worked across the UK, France and Brazil and in multiple industries including Telco, Finance and Advertising. As well as being an IPA Woman of Tomorrow Finalist and member of the New Entrepreneurs Foundation Alumni, Sabrina is an active industry speaker and juror, having supported the Drum’s Social Buzz Awards, CIPR Excellence Awards and IPA’s #SocialWorks committee specializing in measuring social effectiveness.