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Past agenda
Stream 0
Your Market/Customer
Your Strategy
Your Technology
Wednesday 27th Oct
09:00
Opening Remarks
Deborah Womack
Associate Partner, Marketing Transformation & Business Consulting, Financial Services
09:05
The Future of Brand: How Brands Must Reimagine Core Brand Pillars for Generation-Novel
Brian Solis
Global Innovation Evangelist
09:25
Leading with Soul: The Future of Marketing and Rediscovering the Art of Storytelling
Linda Boff
Chief Marketing & Communications Officer
09:45
Lightning Talks
10:05
Your Market/Customer
The Vaccine Race: Building Trust in the Face of a Global Health Crisis
Sally Susman
Executive Vice President, Chief Corporate Affairs Officer (Forbes – The World’s Most Influential CMO)
10:25
Your Market/Customer
Getting Reacquainted with your Market: Turning Data into Insights
Luis Navarrete Gómez
Global Head of Digital Marketing, Sr. Director
Douwe Bergsma
Chief Marketing Officer
Samantha Margolis
VP Digital Marketing
Sav Khetan
Head of Product Strategy
11:10
Your Market/Customer
Insights From Analytics: Impact Your Digital Marketing Performance (Fully Booked)
Ryan Smith
VP Digital Marketing
Your Market/Customer
Energizing the Human Experience with Data
Deborah Womack
Associate Partner, Marketing Transformation & Business Consulting, Financial Services
Your Market/Customer
Measuring CX and Identifying the Ingredients for Success
Thanassis Thomopoulos
Head of Global Marketing & Commercial Analytics
Your Market/Customer
How Tech and Marketing are Working with Local Service-Based Businesses to Adapt!
Jad Khalil
Agency Development Manager UKI
David Gibson
Head of Operations, Known Locally
12:10
Lightning Talks
12:40
Your Strategy
The Power of Putting People First for Brands
Meg Haley
Global Head of Revenue Product Strategy
13:00
Your Strategy
Creating the Right Strategy and Leading Marketing in a New World
Stephen Kennedy
Vice President Marketing - Head of Digital & Media
Jenna Landi
Head of Brand Insights
Pam Quandt
VP of Revenue
Jamie Schmelzer
Senior Director of Strategic Growth
Enid Maran
Chief Commercial Officer
13:45
Your Strategy
Digital Avengers: How to Transform your Marketing with a Digital Centre of Excellence (Fully Booked)
Sabrina Rodriguez
Global Head of Digital Marketing
Your Strategy
Developing Leaders Differently: A Confidence Revolution
Megan Thorp
Director of Marketing
Christine Woodward
Founder, CEO & Principal Consultant
Your Strategy
Harnessing the Power of Community to Unlock Deeper Customer Engagement
Stefan Read
Senior Vice President, Strategic Advisory and Strategy Practice Lead
14:45
Lightning Talks
15:15
Your Technology
A Marketing Success Story and the Value of Mission-Driven Work
Harris Beber
Chief Marketing Officer
Sabrina Rodriguez
Global Head of Digital Marketing
15:35
Your Technology
Empowering Marketing with the Tools Needed to Execute a Strategy, Exceed Customer Expectations and Drive Growth
Jamie Rubenovitch
Head of Marketing, Sophi.io
Sabrina Rodriguez
Global Head of Digital Marketing
David Encizo
VP Marketing Technology
Cara Buscaglia
Chief Insights and Innovation Officer
16:20
Your Technology
How to Invest in a Martech Stack: Three Easy Steps
Carl Mela
Finch Foundation Professor of Business Administration, Board Member of the Advertising Research Foundation
Your Technology
Why Your Personalization Isn't Working (and How to Fix it) (Fully Booked)
Christopher Casale
Co-Host
Your Technology
How AI Can Use Data to Predict Customer Behavior – In Real Time
Mohamed Zaki
Deputy Director, Cambridge Service Alliance (CSA)
Your Technology
Improving Marketing Operations Through MarTech Innovation
David Encizo
VP Marketing Technology
17:20
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